What Are Instant Rewards?

Why are Instant Rewards important? So what is an Instant Reward? Does it mean we have to buy them from you and where would we keep these rewards? Do we need to keep track of points?

These are questions you might be thinking right now so lets answer them right up front.

Why are Instant Rewards important?

The current megatrends affecting customers are instant gratification and value. Customers are becoming turned-off by having to collect ever increasing number of points and having to continuously visit and buy before their patronage is recognized. Offering customers a reward, incentive, bonus or discount meets that consumer desire for instant gratification and value. And it can lead the customer to a buying decision. The new consumer wants to be rewarded for giving you their business according to a number of major studies. Giving your customers an instant reward builds loyalty and entices new customers to do business with you.

What is an Instant Reward?

An Instant Reward can be anything you want it to be so long as it has value for the customer. One unique aspect of the NOWcard^TM Instant Rewards program is the flexibility business has to create rewards that meet your objectives. An instant reward may be a bonus, incentive, discount, special event or anything else that fits your business. When a business subscribes to the program we provide reward ideas you may want to use.

And you can tie your reward to a buying behavior you want to encourage. Want to increase the average transaction? Create a reward tied to a purchse of $X in a visit. Want to promote a specific product or service? Create a reward around that purchase. Did a wholesaler offer incentives or samples? Create a reward. Is there a special event you want to tie into to capture more customers? Create a reward for that. Just want to say "thank you for your business"? Well, you get the idea.

Here are a few rewards that can be offered:

• Front of line admission for NOWcard holders at your theater events.
• Preferred seating in your restaurant.
• Additional loyalty points for your existing loyalty program.
• A sneak peak pre-sale before the general sale in your retail store.
• A room upgrade in your hotel or motel.
• No service call fee for NOWcard holders when they use your trade.

And of course there are discounts, bonuses, buy one get one options and so much more. You can easily change your reward offer as often as you want and with just a few keystrokes from any computer connected to the internet.

Do I have to buy reward products from you?

No, because you create your own rewards. However, participating businesses to the NOWcard Instant Rewards program have a forum on our website where they can post reciprocal and coop reward offerings and requests. For example, a restaurant may offer 50% off a second entree as a reward another business can provide NOWcard holders when they do business with them.

We also recommend discussing the NOWcard Instant Rewards program your current suppliers to get them to provide reward options, gifts with purchase, etc.

Do we need to keep track of points, buy new equipment or attend extensive training to use the program?

We have done away with points, mag-stripes and bar-codes, expensive equipment to buy or lease and complicated software to learn. To take advantage of your instant reward offering all the customer has to do is show their NOWcard. It really is that simple.